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Job Description

Director Trade Marketing

Job ID 2714 Date posted 09/18/2021

What You Need To Know


Responsible for overseeing field marketing communication with sales force as well as leading field marketing initiatives for a portfolio.  The position works closely with the supplier, activation leads, and sales lead in the Division to ensure effective brand activation and marketing amplification across the market.

Primary Responsibilities

  • Develop marketing strategic direction to drive profit and revenue share growth across the state
  • Act as “Voice of the Market” to Supplier and Brand marketing to ensure national strategies & tactics are shaped by local market insights and needs
  • Leverage resources to help portfolio management and commercial teams become experts in generating customer/shopper insights and program activations that deliver exceptional results.
  • Responsible for Incentive Program creation, communication, and administration
  • Work closely with sales team and accounts to amplify brand marketing and activation platforms
  • Partner with Business Intelligence to develop and evaluate SGWS programs that drive share growth
  • Provide templates and processes for portfolio management
  • Supplier Innovation/Incubation
    • Manage resources and process for onboarding new brands, and correspondingly
    • Manage process and resources that drive innovation brands
  • Set objectives, measure program ROI, and provide market-based insights and feedback to sales and marketing management through KPI scorecard process

  • Partner with Business Intelligence team to provide commercial teams the tools and resources to provide the trade with the ability to be true consultants to driving their businesses
  • Lead and Manage Brand Muscle account
  • Work with Brand Muscle team and management to help produce best in class print work, selling templates, and POS
  • Perform other duties as assigned

Southern Glazer’s Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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