ALD Brand Development ManagerJob ID SYO00000390 Date posted 03/21/2019
Improve merchandising and visibility of brands in accounts, including back bar placement and POS utilizationIdentify each account’s velocity drivers and ensure PRUSA brands are included in the key velocity driversEducate Account Staff on key items with particular emphasis on new items as they are sold inIdentify account opportunities/distribution gaps and initiate the sell in of new itemsResponsible for selling-in and in some cases executing strategic initiatives at key accountsResponsible for menu and promotional tracking of PRUSA and competitive brandsResponsible for performing surveys during account visits (Briefcase)Schedule and administer on site product promotions and signageBuilds relationships with key account gatekeepers (owners, bartenders, customers) and conducts staff trainings to build brand loyalty and knowledgeMonitors and maintains up-to-date awareness on product information, company initiatives and promotions, advertising, and industry trendsDevelops account detailed “Call List” with key contact and call scheduleResponsible for daily Pre-Plan of activities and daily/weekly recap of results and accomplishments to team managerManage robust budget, taking time to evaluate ROI’s and communicating successes/learningsProposes new ideas/methods on how to improve performance, maintains a positive, can-do attitude and influences others to gain support for an idea or causeResponsible for product distribution and placement in conjunction with SWS sales teamWorks closely with sales team to achieve PRUSA strategic goals and implement initiatives, innovations and programsCollaborate and communicate store level plans with brand agents, Sales People, PRUSA MM’s, and Sales Mgmt. to ensure proper resource allocationWork flexible hours which include early morning (i.e. 4:00a.m. -6:00a.m. start times), evenings, and/or weekends. Overnight travel as required. Additional hours required during peak season of October, November and December and June and in accordance with the event schedule.Perform other work related duties and special projects as assigned.Be aware of federal, State and local laws affecting the beverage/alcohol industry with account responsibility.Project a positive, professional image at all times.Ability to use and understand Supplier specific application.
B.A. or B.S. in Business Administration, Marketing, Public Relations or related fieldComprehensive understanding of spirits to include regions/varietals, product/food pairing techniques, basic production and service.2 - 5 years of industry experience.Ability to communicate with enthusiasm for the product and category.Capable of managing multiple projects on tight deadlines and maintaining high level of quality output.Proficient in MS Office (Word, Excel and Outlook).Possess a dependable vehicle, valid driver’s license, proof of state registration and insurance and an acceptable driving record.Lift and carry 45+ pound case of product on an occasional basis.Must be at least 21 years of age.
Southern Glazer's Wine and Spirits recruits and hires qualified candidates without regard to race, religion, color, sexual orientation, gender, gender identity, age, national origin, ancestry, citizenship, veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state and municipal laws. The Company prohibits discrimination on other bases such as ancestry, medical condition, or marital status under applicable laws. We make reasonable accommodations to meet our obligations under the Americans with Disabilities Act (ADA) and state disability laws. Candidates should possess the right to work in the United States, as it is not the general practice of Southern Glazer's Wine and Spirits to sponsor individuals for work visas.
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