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Job Description

CPWS Sales Representative On Premise (Berks & Lancaster Counties)

Job ID KIN00000121 Date posted 12/29/2018
  • The objective of your sales job is to maximize sales of the brands you represent in your territory.
  • As your title is Sales & Marketing Representative your responsibilities involve more than sales alone.
  • Plan all activities to ensure achievement of supplier and company distribution in stores and licensees, display, shelf, inventory, volume objectives within your territory, both on and off premise.
  • Plan an efficient, economical and productive route every day.
  • Analyze sales trends and opportunities for the territory.
  • Analyze all territory accounts and establish shelf, inventory, distribution, display and sales volume objectives for each supplier represented.
  • Plan selling and merchandising objectives for each call.
  • Plan detailed sales presentations for each call, tailored to current supplier programs and the customer needs and objectives.
  • Keep informed of competitive activity.
  • Analyze on an on-going basis, opportunities/threats, and strengths/weaknesses affecting growth of company business.
  • Deliver effective sales presentations which accomplish the maximum number of sales objectives within each account within the territory.
  • Call on all accounts as specified by frequency guidelines.
  • Know your supplier's products and programs--and their benefits compared to competition.
  • Achieve complete product distribution: Sell the Book.'
  • Achieve supplier shelf inventory and display merchandising objectives consistent with PLCB criteria.
  • Obtain programmed merchandising and sales targets based on supplier programs and priorities.
  • Develop positive customer relations.
  • Obtain maximum sales volume.
  • Follow up.
  • Conduct party night and tastings as required, may include night and weekend work.
  • Must maintain on and off premises materials to fulfill job requirements, i.e., briefcase, merchandise kit, laptop computer, etc.
  • Responsible for SLO's and industrial sales through delivery, where necessary.
  • Responsible to redistribute merchandise and secure merchandise quantities to assure sufficient volume to prevent out of stocks.
  • Wine list preparation and staff training to maximize full opportunities of our brands.
  • Improve store and licensee distribution for our brands.
  • Insure national accounts and chains are covered and approved item lists are utilized and accounts are carrying our approved brands.
  • Sell something to someone on every call.
  • Secure the effective presentation of your supplier brands to the consumer on the shelf and with floor displays, effectively maximizing sales to the consumer. Increase store distribution for our codes.;
  • Ensure supplier distribution goals are met in your territory.
  • Communicate regularly and routinely with area merchandisers.
  • Make complete retail calls.
  • Achieve supplier shelf and display standards.
  • Locate and maintain displays effectively.
  • Install and maintain clean and current point-of-sale material within accounts
  • Assigned warehouse space or bins should be maintained and all materials and POS should be utilized in the assigned time frame.
  • Cold boxes should be maintained up to supplier and company standards.
  • Maintain clean, freshly rotated and correctly priced inventories in territory.
  • Presell merchandising programs where applicable and verify merchandiser effectiveness and assist where necessary.
  • During the holidays, help with the store hand sell of products.
  • Maintain up-to-date, accurate records of the conditions within your accounts and territory and provide reports and information when requested in a prompt manner--meeting deadlines.
  • Follow standard policies, procedures and schedules established by management.
  • Submit prompt reports and keep accurate records.
  • Be aware of competitive activity and report same to office.
  • Always maintain adequate, well-organized inventories of supplies in your car and selling bag to support your selling merchandising activities.
  • Submit to office copies of banquet lists, wine lists, cordial or other beverage lists for all accounts in your territory.
  • Represent company at trade association and consumer meetings to promote product.
  • Call into voice mail at least two times per day minimum.
  • Check e-mail at least two times per day and manage email box capacity.
  • Should obtain all key task objectives.
  • Must maintain and have available for business purposes a clean, safe, neat and registered vehicle.
  • Deliver sales presentations to customers.
  • Analyze and control expenditures of territory to conform to budgetary requirements.
  • Maintain proper working condition of computer.
  • Update Topaz ordering system twice daily and follow up on all orders placed through Topaz to ensure delivery and address out of stocks.


Minimum Qualifications:

  • Bachelor's degree or one to two years related experience and or training; or equivalent combination of education and experience.
  • Must be articulate and able to communicate in a clear and concise manner.
  • Ability to read and interpret documents operating and maintenance instructions, and procedure manuals.
  • Ability to write routine reports and correspondence.
  • Ability to speak effectively before groups of customers or employees of organization.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.
  • Ability to deal with problems involving several concrete variables in standardized situations.
  • Must possess a valid driver's license.
  • Must carry auto insurance, $100,000/$300,000 in vehicle liability and $50,000 in property damage be listed for business use.
  • Ability to lift and carry cases of wine and spirits up to 70 lbs, both in the construction of displays and the occasional delivery of product.

Primary Location:United States-Pennsylvania-King of Prussia
Shift:Day Shift

Southern Glazer's Wine and Spirits recruits and hires qualified candidates without regard to race, religion, color, sexual orientation, gender, gender identity, age, national origin, ancestry, citizenship, veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state and municipal laws. The Company prohibits discrimination on other bases such as ancestry, medical condition, or marital status under applicable laws. We make reasonable accommodations to meet our obligations under the Americans with Disabilities Act (ADA) and state disability laws. Candidates should possess the right to work in the United States, as it is not the general practice of Southern Glazer's Wine and Spirits to sponsor individuals for work visas.

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