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Job Description

ALD Brand Development Manager

Job ID BUF00000035 Date posted 05/09/2019
Position Summary:
Position responsible for increasing velocity of brands in a set universe of accounts within a specific geography. Incumbent builds relationships with account level key influencers & decision makers and is responsible for sell-in of strategic initiatives at key accounts. The position focuses on getting the PRUSA portfolio of brands in the best position to be ordered by consumers – this includes educating staff, developing marketing initiatives (features), and utilizing all resources to build brand affinity in their respective geography.

Improve merchandising and visibility of brands in accounts, including back bar placement and POS utilization
Identify each account’s velocity drivers and ensure PRUSA brands are included in the key velocity drivers
Educate Account Staff on key items with particular emphasis on new items as they are sold in
Identify account opportunities/distribution gaps and initiate the sell in of new items
Responsible for selling-in and in some cases executing strategic initiatives at key accounts
Responsible for menu and promotional tracking of PRUSA and competitive brands
Responsible for performing surveys during account visits (Briefcase)
Schedule and administer on site product promotions and signage
Builds relationships with key account gatekeepers (owners, bartenders, customers) and conducts staff trainings to build brand loyalty and knowledge
Monitors and maintains up-to-date awareness on product information, company initiatives and promotions, advertising, and industry trends
Develops account detailed “Call List” with key contact and call schedule
Responsible for daily Pre-Plan of activities and daily/weekly recap of results and accomplishments to team manager
Manage robust budget, taking time to evaluate ROI’s and communicating successes/learnings
Proposes new ideas/methods on how to improve performance, maintains a positive, can-do attitude and influences others to gain support for an idea or cause
Responsible for product distribution and placement in conjunction with SGWS sales team
Works closely with sales team to achieve PRUSA strategic goals and implement initiatives, innovations and programs
Collaborate and communicate store level plans with brand agents, Sales People, PRUSA MM’s, and Sales Mgmt. to ensure proper resource allocation
Work flexible hours which include early morning (i.e. 4:00a.m. -6:00a.m. start times), evenings, and/or weekends.
Overnight travel as required. Additional hours required during peak season of October, November and December and June and in accordance with the event schedule.
Perform other work related duties and special projects as assigned.
Be aware of federal, State and local laws affecting the beverage/alcohol industry with account responsibility.
Project a positive, professional image at all times.
Ability to use and understand Supplier specific application.

B.A. or B.S. in Business Administration, Marketing, Public Relations or related field
Comprehensive understanding of spirits to include regions/varietals, product/food pairing techniques, basic production and service.
2 - 5 years of industry experience.
Ability to communicate with enthusiasm for the product and category.
Capable of managing multiple projects on tight deadlines and maintaining high level of quality output.
Proficient in MS Office (Word, Excel and Outlook).
Possess a dependable vehicle, valid driver’s license, proof of state registration and insurance and an acceptable driving record.
Lift and carry 45+ pound case of product on an occasional basis.Must be at least 21 years of age.

Primary Location:United States-New York-Buffalo
Shift:Day Shift

Southern Glazer’s Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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